Êtes-vous un «influencer»?

D'où proviennent les tendances? Comment naissent-elles, comment s'évanouissent-elles? Qui les imagine? Qui les inspire? Pourriez-vous être une source d'inspiration?

La vidéo «Influencers», très intéressante et bien réalisée, répond à ces questions et explique ce qu'est un «influencer» et comment les tendances sont popularisées.

«For us, it's a quick thing. When you look at trends and how trends develop and how they are born and how they die, it's fast, super, super fast. And as time goes on, it comes faster and faster. When something becomes mass or when something becomes liked by a lot of people, it's not cool for us [influencers] anymore. So you have that constant battle: do I want to stay really small and cool or do I want to be big and have a lot of people to be affected by my stuff?»                             -Dao-Yi Chow

 «It's a persone who can take an idea, a brand a concept, that is not in the mainstream consciousness and bring it to mainstream consciousness.»         -Deirdre Maloney

 Et puis, seriez-vous un «influencer»?

http://www.influencersfilm.com/#/Home